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8 Steps to Develop a Promotional Plan

By :Helen Rose 0 comments
8 Steps to Develop a Promotional Plan


  1. Understand the Purpose of a Promotional Plan. What is a promotional plan? It is a marketing tool that provides pertinent information about your business.
  2. Set a Budget. The first thing you need to consider is your resources. ...
  3. Set Clear Goals and Measurable Targets. The objectives of your promotional plan have to be very clear from the beginning. ...
  4. Identify the Target Market. Once your goals and timeline are in place, it’s time to think about your potential customers. ...
  5. Choose Appropriate Promotional Strategies. Sales Promotion
    1. Social Media – content (4 Cs of content creation)
    2. Email – campaigns, automation emails
    3. Advertising
    4. Blogs – (SEO)
    5. Events – webinars, live events,
    6. Personal Selling – social selling, email follow up, sales calls
    7. Promotions – sales
  6. Establish Your Team. An important step in crafting your promotional plan is to identify the people who will help you execute it. “Not how, but who”
  7. Communicate the Promotional Plan to Stakeholders. It’s important to learn how to write a promotional plan. Distribute your promotional plan to your stakeholders. Team, coaches, consultants, outsourced activities. A promotional plan is a guide for you and all those involved.
  8. Execute Your Plan and Review Targets Regularly. After all the planning, it’s now time to execute your promotional plan. It’s important to review your KPIs at regular intervals. Below are some examples of KPIs:
    1. Sales
    2. Sales calls
    3. Sales leads
    4. Email subscribers
    6. Website traffic
    7. Email open rate & click through rate
    8. Click Through Rate
    9. Cost per Click
    10. Profit Margin
    11. Profit
    12. Cost per Lead
    13. Unique visitors
    14. Return customers
    15. Customer Lifetime Value
    16. Views & minutes watching video


If you need help with creating your promotional plan, I am here to help.  This is part of my Implementation Lab and I will work with you to create it or I can create a plan for you.  To learn more contact me or schedule a call


Learn more about my 90-Day Implementation Lab: One-Stop-Shop Natural Food eCommerce Implementation Lab – Natural Zing



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