As more and more health conscious people nowadays, I am aware of the highly/chemically processed and nutrient poor foods that regular markets are offering. Therefore, I am always in search for food producers that are respecting health principles and nature in their craft, and create a food that truly nourishes the body. Also, I realize as well that raw, minimal processed foods are more nutrient dense than those overly prepared. I came across Natural Zing simply by chance and stick with it as it offers a variety of raw, plain and organic foods from farms across the world. I like that many of the products offered here are unique to this company in my opinion, as I did not see them anywhere else (and I am a seasoned, well travelled shopper), and this justifies the higher prices of this items.